Spotify - What are you really into?
Brief: to build an interactive campaign to promote Spotify Discover Weekly.
Role: Art direction, design, patterns and logo.
Agency: The Guardian. Development: Ideas made
We designed and developed an interactive web application which generated a personalised
musical footprint and genre catalogue, bespoke to each Spotify user.
A personalised logo was created for each user.
The musical footprint was created by selecting 5 random patterns and 6 random colours.
Musical footprint examples - Each screen has 5 random patterns and 6 random Spotify colours.
The musical footprints were also used to create personalised social posts.
The campaign attracted approx 40,000 visitors over a 4 week period. The most popular genres as highlighted by the campaign were:
- permanent wave
- chamber pop
- indie r&b